Melancholy Pin
Illustrated, designed and produced enamel pins—part of the proceeds were donated to the Canadian Mental Health Association.
Role
Design
Production
Assets
Design, Illustration, Production, Print, Brand, Business
The Melancholy Pin is a personal project where I created and designed the brand, managed manufacturing processes, and handled online operations. For marketing and outreach, I used Instagram as the main source of advertising, and launched an e-commerce website starting with pre-orders. At last, I was able to sell the product store-front at ClubCard Printing, Vancouver, Canada.
With the support from everyone who bought a pin, I was able to contribute 10% of the proceeds to the Canadian Mental Health Association. Although this is a very small step to making a contribution to the world, I’m grateful for the positive response that people expressed in the Melancholy Pin and the cause behind it.
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