Melancholy Pin

Illustrated, designed and produced enamel pins—part of the proceeds were donated to the Canadian Mental Health Association.




Design, Illustration, Production, Print, Brand, Business

The Melancholy Pin is a personal project where I created and designed the brand, managed manufacturing processes, and handled online operations. For marketing and outreach, I used Instagram as the main source of advertising, and launched an e-commerce website starting with pre-orders. At last, I was able to sell the product store-front at ClubCard Printing, Vancouver, Canada.

With the support from everyone who bought a pin, I was able to contribute 10% of the proceeds to the Canadian Mental Health Association. Although this is a very small step to making a contribution to the world, I’m grateful for the positive response that people expressed in the Melancholy Pin and the cause behind it.